There are a few companies that are really great at taking the look and feel of their brick and mortar stores and creating amazing catalogs and inspiring website experiences with it. Free people is one of these brands. Their latest look includes gorgeous hand-painted floral designs all throughout their catalog, website landing pages and even some product images. I especially love this new campaign they are doing because it features one of my very favorite artists, Stina Persson. I mentioned how much I love her work in an earler post.
Check out the site to see how they used this beautiful technique.